Consuming or Eating?
In her talk his morning Ann Petifor talked a great deal about how we define ourselves.
If we define ourselves simply as consumers is it any wonder that we have a food system that is based on consumption – of land, of chemicals of resources, and of money that could be invested in change?
She used the recent example of Tesco’s disastrous experience in South Korea where citizen pressure has been used to enact legislation and regulation that prevents big supermarkets from establishing themselves without the consent of the community.
If a supermarket is deemed a threat to local shops and local livelihood, it’s not going to get built. Tesco has thrown its toys out of the pram over this, accusing the South Korean government of being a ‘watermelon government” – green on the outside and red on the inside. Well, every PR gaff helps…to reveal what really goes on inside the heads of supermarket supremos.
The South Korean legislation is an example of citizen pressure on the government in action. If we want a world where sustainable food and farming are given the ascendency we desire, then we need to stop thinking of food as something we consume, or as an anonymous commodity to be traded.
Food is something we all need – something we all have m common. The desire for a food system that feeds us all can unite us m ways that go beyond cooking programmes and media foodery pseudery.
It could perhaps could go some way to addressing pesticide campaigner Georgina Downs concern voiced during question time, that we keep electing governments wedded to a big business as usual model. Defining ourselves as citizens could well lead to us finally electing a government that is pro-people, pro-food and pro-sustainability.
This blog was part of a series of live blogs from the Soil Association conference Facing the Future: Innovation in Food and Farming, March 2, 2012
